Halloween 2026: NBC hosts revive 100 years of TV history

NBC's Today show marked the network's 100th anniversary by dressing its morning hosts as characters from the past century of television. The ensemble staged a tour of 30 Rockefeller Plaza, with Savannah Guthrie appearing as an NBC page leading the group. The troupe included Willie Geist dressed as Johnny Carson's Carnac the Magnificent, Dylan Dreyer as Jeannie, and Al Roker as Eddie Murphy's SNL character Gumby. The segment concluded with Guthrie and Jenna Bush Hager swapping into the roles of Rachel Green and Phoebe Buffay from Friends.

The broadcast also featured Laura Jarrett as Simone Biles and Craig Melvin as Snoop Dogg, a nod to the rapper's recent Olympic appearances. Martha Stewart appeared alongside Melvin in the Snoop Dogg bit. Sheinelle Jones joined the Radio City Rockettes for a dance number, while Jack McBrayer reprised his role as Kenneth Parcell from 30 Rock, which recently celebrated its 20th anniversary.

Live! With Kelly and Mark hosted a segment titled Shockin' Eve, bringing back former co-host Ryan Seacrest. The show featured more than 60 costume changes. Mark Consuelos and Ryan Seacrest appeared as Spider-Man and Yelena Belova before switching into Bad Bunny and Lady Gaga. The duo later changed into characters from The Odyssey, followed by a finale where the entire team dressed as Toy Story 5 figures. Guest Lisa Rinna wore a Kylie Jenner outfit, pairing it with producer Michael Gelman's Timothée Chalamet look from the Marty Supreme premiere.

Individual celebrities also shared their Halloween looks. Paris Hilton recreated Britney Spears' 2001 MTV Video Music Awards performance. Kim Kardashian dressed as her daughter, North West. Janelle Monáe debuted a new character called Phish Boy, utilizing prosthetics that define her annual costumes. Elizabeth Gillies appeared as Luke from the 1998 Disney Channel film Halloweentown.

Keke Palmer and her three-year-old son recreated Janet Jackson's 1995 music video for Scream, a track she performed with the late Michael Jackson. Tyga dressed as a Martian from Mars Attacks! and as Count Orlok from Nosferatu. Brandy channelled the Mattel toy Barbie, writing on Instagram that being the first Black woman to have a Barbie made in her likeness holds deep personal meaning. Usher and his family dressed as Toy Story characters, while comedian Rickey Thompson recreated Zendaya's 2011 Justin Bieber: Never Say Never red carpet look.