Lawrence Launches New Hair Care Brand

Jennifer Lawrence launched her hair care company, Mes°, this week. The brand focuses on a low-maintenance routine for everyday hair care. Lawrence partnered with Jasmina Aganovic, the founder and CEO of Arcaea, to develop the formulas. Aganovic is an MIT-trained chemical and biological engineer.

The debut collection includes three specific products. The first is the Multitask Repair Mask. This item applies to dry hair, allowing users to add moisture and shine without waiting for a wash day. The mask has a gel texture that also functions as a styling product. The brand states that leaving it on for as little as five minutes provides results. The formula contains squalane and coconut oil.

The second product is the Off-Duty Restyling Serum. It protects hair from heat up to 450 degrees Fahrenheit. The serum adds shine and tames frizz on days three, four, and beyond. It is lightweight enough for fine hair. Users apply one to two drops to the midlengths of their hair. It can be used on damp hair before styling or as a finishing treatment after blow-drying.

The third item is the Good Roots Volume Mist. This mist adds volume to hair while reducing scalp oiliness. The brand says it may replace the need for dry shampoo. It balances excess oil without drying out the scalp. The recommendation is to use it before blow-drying or while hair air dries.

All three products are available in a bundle called The Low Maintenance° Edit. This bundle costs $10 less than buying the items individually. The discount is available for a limited time. The bundle allows customers to try the entire debut line. Each product is designed to repair damage, add volume, and extend the life of a hairstyle.

Lawrence and Aganovic aimed to create a routine that does not feel like a multi-step hassle. The brand tested the products on all hair types. The goal is to make day-four hair look similar to day-one hair. The company combined a simple user approach with a high-tech development process. Aganovic also founded Future Society, a biotech-driven fragrance brand.

The launch adds Lawrence to the group of celebrities who own beauty brands. The products are available for purchase now. The bundle is the only way to get all three items at the reduced price. The brand emphasizes that the routine should not be difficult. The products are ready for consumers who want a simpler approach to hair care.