NPR Report Finds Swing Voters Turning Against Trump Over Economy

NPR released a special report on October 30 detailing the shifting views of voters in key states. The outlet has tracked a specific group of Americans for twelve months to understand their changing political allegiances.

The study focused on individuals who supported President Joe Biden in 2020 and then switched their support to President Donald Trump in 2024. These participants joined the Swing Voter Project, which holds monthly online focus groups. The project is operated by messaging firm Engagious and market research firm Nelson Recruiting.

The report identified five main trends among these voters. First, the group developed negative opinions of President Trump shortly after his return to office. Second, these voters connect the president's policy decisions directly to their personal economic experiences.

The data also showed that Democratic candidates do not currently hold a strong popularity advantage with this group. A notable convergence emerged between voters on the left and right regarding economic populism. Both sides expressed similar support for policies that prioritize working-class financial interests.

Concerns about technology also dominated the conversations. Participants voiced broad worry about the rapid growth of artificial intelligence. They specifically cited the proliferation of data centers as a major issue in their communities.

The one-hour audio special was edited by Ben Swasey and produced by Lexie Schapitl. The project provides a front-row view of how these undecided voters weigh political issues as they approach the next election.