Rhoden Confirms Even and Hagen for Economic and Tourism Roles

More than 14.9 million visitors and over $5 billion in spending define the tenure of Jim Hagen, a record that Governor Larry Rhoden cited when announcing his intent to keep Hagen at the helm of Travel South Dakota.

Rhoden also reappointed Bill Even as commissioner of the Governor’s Office of Economic Development. Both appointments take effect on Jan. 9, coinciding with the start of Rhoden’s next term in office. These moves mark the first cabinet announcements in the governor’s transition process.

Even has led the economic development office for less than two years. Prior to that role, he served as the state’s agriculture secretary. During his time in the current position, his office advanced major business investments and supported the creation of the South Dakota Defense Institute. The institute aims to expand defense-related business opportunities within the state.

Hagen has held the tourism secretary role for 15 years. State officials credit his tenure with driving tourism to record levels. His initiatives have included airport expansion efforts and keeping Mount Rushmore open during a federal government shutdown. He is also currently planning for the nation’s 250th anniversary celebration at the memorial.

Hagen stated that the agency will continue efforts to grow tourism by helping rural communities develop visitor opportunities. He also said Travel South Dakota is working toward becoming one of the nation’s 10 most desired vacation destinations.

Most cabinet appointments in South Dakota require confirmation by the state Senate. Rhoden’s office has identified these two roles as the priority decisions for the upcoming term. The formal confirmation process will follow the standard legislative schedule.