Streaming Curation: Tubi Launches Shareable Watchlists

Tubi, the free ad-supported streaming service owned by Fox, announced the launch of a new feature called Mixtapes that allows users to create, organize, and share custom watchlists. The tool enables viewers to curate specific selections from Tubi's on-demand catalog of nearly 400,000 movies and television episodes.

Users can assign a title and description to each playlist and arrange the content in any desired order. The platform offers two methods for creation: a manual approach where users build the list from scratch, or an automated suggestion system where users describe their preferences and Tubi generates a starting list that can be edited or rebuilt. Finished playlists can be published for others to view or kept private.

The Mixtapes section of the Tubi website already contains several pre-populated examples. One list, titled Millennial Memory Lane, features films such as Cruel Intentions and The Fifth Element alongside series like Everybody Hates Chris and Degrassi: The Next Generation. Another playlist, labeled Bald Baddies, includes Fast & Furious Presents: Hobbs & Shaw and Central Intelligence.

Accessing and viewing a Mixtape does not require a user to have an account, but creating a new one does. This feature arrives as the streaming industry seeks solutions to content fragmentation, a common source of frustration for subscribers who struggle to find specific titles across multiple services.

Gracenote's 2025 State of Play report, which surveyed 3,000 consumers across the US, Brazil, France, Germany, Mexico, and the UK, found that nearly 33 percent of streaming users believe fragmentation negatively impacts their viewing experience. Tubi positions Mixtapes as a direct response to these user challenges by providing a centralized way to discover and organize content within a single free platform.